Marketing Primer

Author: Peter Spellman

Lesson description

How do you sell yourself? Learn about the key aspects of marketing in this lesson by Berklee College of Music's director of career development Peter Spellman.

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Related Berklee Music Online Courses

BMB-115 Music Marketing 101
Gain a firm foundation in music marketing. Learn techniques to successfully attract new fans, garner media exposure, make smart use of the Internet, and sell more of your music!

BMB-125 Music Marketing 201
This course provides more advanced marketing techniques that can be immediately implanted into any band, independent label, or manager’s promotional strategy. Learn to create an effective worldwide marketing strategy in the major music marketing segments of publicity, radio promotion, physical and online retail and distribution, merchandising, Internet, advertising and touring.

Related Berklee Press Books

The Self-Promoting Musician
Take charge of your career with crucial do-it-yourself strategies. Features tips for writing business plans and press kits, using the Internet for promotion, customizing demos, getting music played on college radio, and a comprehensive musician's resource list.

The Musician's Internet
This hands-on guide is essential for any musician who wants to build a fan base and increase profits through the Internet. Packed with successful strategies for musicians to promote music on-line, reach new audiences, and maximize income!

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