News Releases

Author: Sue Gedutis

Lesson description

Learn how to promote your band through news releases in this lesson by Berklee College of Music author Sue Gedutis. You'll learn about the two most important elements of a press release and how to ensure the information you provide is newsworthy.

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File: berklee_news_releases.pdf (1564k .pdf) For best results, this .pdf file requires Adobe Acrobat 6. Download Acrobat from adobe.com

Related Berklee Music Online Courses

BMB-115 Music Marketing 101
Gain a firm foundation in music marketing. Learn techniques to successfully attract new fans, garner media exposure, make smart use of the Internet, and sell more of your music!

BMB-125 Music Marketing 201
This course provides more advanced marketing techniques that can be immediately implanted into any band, independent label, or manager’s promotional strategy. Learn to create an effective worldwide marketing strategy in the major music marketing segments of publicity, radio promotion, physical and online retail and distribution, merchandising, Internet, advertising and touring.

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