Knowing the Playing Field

Author: George Howard

Lesson description

Explore what you should expect from, and who you should get to know at, a record label with Berklee College of Music author and instructor George Howard.

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Related Berklee Music Online Courses

BMB-150 Inside the Record Industry
Gain critical marketing and positioning advice on how to prepare yourself, your music, and your band, and learn realistic strategies for success for artists looking to get their music heard!

BMB-125 Music Marketing 201
This course provides more advanced marketing techniques that can be immediately implanted into any band, independent label, or manager’s promotional strategy. Learn to create an effective worldwide marketing strategy in the major music marketing segments of publicity, radio promotion, physical and online retail and distribution, merchandising, Internet, advertising and touring.

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