Knowing the Playing Field
Author:
George Howard
Lesson description
Explore what you should expect from, and who you should get to know at, a record label with Berklee College of Music author and instructor George Howard.
Download this Lesson
Related Berklee Music Online Courses
BMB-174 Online Music Marketing: Campaign Strategies, Social Media, and Digital Distribution
Online Music Marketing: Campaign Strategies, Social Media, and Digital Distribution takes an in-depth look at the tools and emerging technologies artists can use to generate interest in their music, acquire new fans, and sell their music online.
BMB-115 Music Marketing 101
Gain a firm foundation in music marketing. Learn techniques to successfully attract new fans, garner media exposure, make smart use of the Internet, and sell more of your music!
BMB-125 Music Marketing: Press, Promotion, Distribution, and Retail
Take your marketing efforts to the next level by learning the key marketing and promotion techniques that all independent labels, artists, and managers have to understand to create an effective worldwide marketing strategy: Publicity, Radio Promotion, Retail & Distribution, Merchandising, Internet, Advertising and Touring.
This work is licensed under a
Creative Commons License