Knowing the Playing Field

Author: George Howard

Lesson description

Explore what you should expect from, and who you should get to know at, a record label with Berklee College of Music author and instructor George Howard.

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Related Berklee Music Online Courses

BMB-150 Inside the Record Industry
Gain critical marketing and positioning advice on how to prepare yourself, your music, and your band, and learn realistic strategies for success for artists looking to get their music heard!

BMB-125 Music Marketing: Press, Promotion, Distribution, and Retail
Take your marketing efforts to the next level by learning the key marketing and promotion techniques that all independent labels, artists, and managers have to understand to create an effective worldwide marketing strategy: Publicity, Radio Promotion, Retail & Distribution, Merchandising, Internet, Advertising and Touring.

 

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