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© 2003-2007 Berklee College of Music Some Rights Reserved.
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Tips for Expanding Your Online Presence
Author: Peter Spellman
Lesson description
Berklee College of Music faculty and music industry veteran Peter Spellman, shares the inside secrets of the music business as it relates to the generation's latest and greatest promotion and distribution method - the Internet. In this lesson, he explains the pros and cons and everything you need to know about signing a deal with an off-line or on-line record label.
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File: berklee_online_presence.pdf (634k
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Related Berklee Music Online Courses
BMB-150 Inside the Record Industry
Gain critical marketing and positioning advice on how to prepare yourself, your music, and your band, and learn realistic strategies for success for artists looking to get their music heard!
BMB-115 Music Marketing 101
Gain a firm foundation in music marketing. Learn techniques to successfully attract new fans, garner media exposure, make smart use of the Internet, and sell more of your music!
BMB-125 Music Marketing 201
This course provides more advanced marketing techniques that can be immediately implanted into any band, independent label, or manager’s promotional strategy. Learn to create an effective worldwide marketing strategy in the major music marketing segments of publicity, radio promotion, physical and online retail and distribution, merchandising, Internet, advertising and touring.
Related Berklee Press Books
The Musician's Internet
This hands-on guide is essential for any musician who wants to build a fan base and increase profits through the Internet. Packed with successful strategies for musicians to promote music on-line, reach new audiences, and maximize income!
The Self-Promoting Musician
Take charge of your career with crucial do-it-yourself strategies. Features tips for writing business plans and press kits, using the Internet for promotion, customizing demos, getting music played on college radio, and a comprehensive musician's resource list.
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