Marketing Primer

Author: Peter Spellman

Lesson description

How do you sell yourself? Learn about the key aspects of marketing in this lesson by Berklee College of Music's director of career development Peter Spellman.

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File: berklee_marketing_primer.pdf (530k .pdf)
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Related Berklee Online Courses

OMBUS-125 Music Marketing 101
Learn the basics behind marketing and selling your music! Music Marketing 101 provides artists, managers, and business entrepreneurs with the foundational music marketing skill set they'll need to succeed and thrive in the new music business.

Related Berklee Online Certificate Programs

Specialist Music Business Administration

Specialist Music Marketing