Integrated Music Marketing Campaign
Author: Mike King
Berklee Online instructor Mike King explains the main elements of an integrated music marketing campaign.
Related Berklee Online Courses
OMBUS-125 Music Marketing 101
Learn the basics behind marketing and selling your music! Music Marketing 101 provides artists, managers, and business entrepreneurs with the foundational music marketing skill set they'll need to succeed and thrive in the new music business.
BMB-115 Music Marketing 101
Gain a firm foundation in music marketing. Learn techniques to successfully attract new fans, garner media exposure, make smart use of the Internet, and sell more of your music!
OMBUS-274 Online Music Marketing: Campaign Strategies, Social Media, and Digital Distribution
Take an in-depth look at the tools and emerging technologies artists can use to generate interest in their music, acquire new fans, and sell their music online.